Whatever You're Into - Advertising Campaign
Insight
Great Britain is the home of many niche cultural customs and traditions that have gained cult followings over decades, even centuries. These physically demanding activities capture a nation of people who are proud to get stuck in and embrace the weird and wacky.
Great Britain is the home of many niche cultural customs and traditions that have gained cult followings over decades, even centuries. These physically demanding activities capture a nation of people who are proud to get stuck in and embrace the weird and wacky.
Proposition
We are going to spotlight oddball British sports, combined with the use of our “Whatever You’re Into” tagline, to celebrate "Dirty British Fun". The sense of local pride and community attached to these championships will promote the idea of participating in sporting events no matter how filthy and unusual, fostering a non-judgmental attitude.
We are going to spotlight oddball British sports, combined with the use of our “Whatever You’re Into” tagline, to celebrate "Dirty British Fun". The sense of local pride and community attached to these championships will promote the idea of participating in sporting events no matter how filthy and unusual, fostering a non-judgmental attitude.
Big Idea
Unearth the hidden sporting events of Great Britain and explain their origins, helping encourage more people to get involved. We want the public to get stuck in by sponsoring these events with pop-up appearances and limited edition prizes.
Unearth the hidden sporting events of Great Britain and explain their origins, helping encourage more people to get involved. We want the public to get stuck in by sponsoring these events with pop-up appearances and limited edition prizes.
D&AD New Bloods Submission for Dirt is Good
48-sheet poster for cheese rolling.
48-sheet poster for bog snorkeling.
6-sheet poster for cheese rolling.
Heroes of the Sport - Bog Snorkeling
Heros of the Sport - Cheese Rolling
Getting influencers and content creators involved in the social campaign.
Our presence at the events would come in the form of a traveling wagon and funfair-style games.
Early poster concept - Secret Hobbies
