British Museum - Brand Refresh & Promotion
Insight
The British Museum aims to engage with a new demographic, the younger generations aged 18 to 35, who seek fun days out where they can be inspired and have unique experiences.
The British Museum aims to engage with a new demographic, the younger generations aged 18 to 35, who seek fun days out where they can be inspired and have unique experiences.
Proposition
To focus on the storytelling aspect of history. Accentuate themes of discovery, self-exploration and improvement. Celebrate multi-culturalism with an updated visual identity system.
To focus on the storytelling aspect of history. Accentuate themes of discovery, self-exploration and improvement. Celebrate multi-culturalism with an updated visual identity system.
Big Idea
Updating old brand guidelines with a modernised colour scheme and dynamic typography. By "bringing colour" to ancient history, it showcases how the museum aims to curate and re-interpret world culture.
Updating old brand guidelines with a modernised colour scheme and dynamic typography. By "bringing colour" to ancient history, it showcases how the museum aims to curate and re-interpret world culture.
Ancient China
Mayan America
Roman Empire
Ancient Egypt
Ancient Greece
Native Canada
Polynesian Islands
Option one - Using artefacts to promote unique groups and couples events that would interest this demographic.
Option two - Using artefacts as a lense to promote themes of self-discovery within the museum.
A concept for bringing a splash of vibrancy to the museum's front entrance.
Animated billboard.