Blueprint - Identity & Campaign
Insight
Market research showed that young people lacked local pride, proving there is a need to reinvigorate community spirit. As seen in the Government's "Level Up" scheme, there are significant investment opportunities in funding local projects.
Market research showed that young people lacked local pride, proving there is a need to reinvigorate community spirit. As seen in the Government's "Level Up" scheme, there are significant investment opportunities in funding local projects.
Proposition
Renovating disused local sites to create cultural hubs and updating the city's identity, using them to host events for social good. Championing indie artists, makers and supporting local businesses.
Renovating disused local sites to create cultural hubs and updating the city's identity, using them to host events for social good. Championing indie artists, makers and supporting local businesses.
Big Idea
The first location for this project is Stoke-on-Trent, in which a relevant colour scheme and a custom typeface, built up from real-life locations, are used to create the new local identity.
The first location for this project is Stoke-on-Trent, in which a relevant colour scheme and a custom typeface, built up from real-life locations, are used to create the new local identity.
Briefcases Award 2023 Gold Winner
Creative Conscience Short-listed
Potbank Orange
Sunrise Pink
Canal Blue
Spitfire Blue
Promotional video for socials.
Stage one: Attention - The "Get Stoked" series teased big projects to come.
Stage two: Interest - Using #ProudToBeStoke to engage the community and open up positive communication.
Stage three: Action - Option for billboard, to be displayed around areas in the renovation process.
"Things to do" poster
Letterbox promotion
