24 FPS Film Festival - Branding & Identity
Insight
Films are shot 24 frames per second, it is the minimum number of still frames needed to create a realistic illusion of motion. This key motif is what gives cinema its iconic look.
Films are shot 24 frames per second, it is the minimum number of still frames needed to create a realistic illusion of motion. This key motif is what gives cinema its iconic look.
Proposition
Use references to film and cinematography in all areas of a film festival's branding to create cohesive and engaging promotion & event collateral.
Use references to film and cinematography in all areas of a film festival's branding to create cohesive and engaging promotion & event collateral.
Big Idea
To form an identity for a cinematography festival based around the name “24 FPS”. The event will focus on celebrating "the art of the shot", with screenings, interviews and Q&A's. An RGB colour scheme was chosen to reference light projection, whilst frames of quintessential movie moments are displayed in a way that elicits motion.
To form an identity for a cinematography festival based around the name “24 FPS”. The event will focus on celebrating "the art of the shot", with screenings, interviews and Q&A's. An RGB colour scheme was chosen to reference light projection, whilst frames of quintessential movie moments are displayed in a way that elicits motion.
Staff Passes.
Popcorn Buckets.
Wristbands.